New brand measurement and optimisation agency, TransgressiveX (TX) continues its market shake-up by this week introducing The Brand eXchange Power Survey. After three years of testing, development and working with key clients, TX is launching it to the open market. It is a radical and progressive proprietary measurement and optimisation tool, delivering forensic brand guidance and eclipsing conventional research methods. The eXchange System was developed by the renowned Consumer Psychologist Nadim Sadek, ex-Worldwide Commercial &...
Source: RealWire