Merchants must learn from past experience to take full online advantage of Generation Consumer come November 27thWith Black Friday fast approaching, retailers must ensure their websites are able to cope with dramatically increased online traffic from savvy consumers, says Tryzens. With sales expected to top £1bn, eCommerce businesses that do not anticipate consumers’ needs and expectations will miss out on increased sales opportunities over the weekend and risk disappointing customers.Andy Burton, CEO for retail systems...
Source: RealWire